In the last five to ten years or so, we have seen the creation and rise of social media influencers on the World Wide Web. These people sell products, tell their stories, and create content for viewers of all ages. Social media influencers are prominent across all platforms, but tend to be the most prevalent on Facebook, Instagram, TikTok, and Youtube.
Most social media sites have terms and use agreements with age restrictions for creating an account. On most social media sites, the age of consent to make an account is around 13. For grown adult influencers making accounts for their families to share their journeys and stories, this is no big deal. However, for the babies, toddlers, and preteens that these parents’ film, it could be.
On some social media sites, such as TikTok, content creators make a certain amount of profit for every person over a certain threshold that watches their videos. For example, a content creator could make .10 cents for every person who watches their video while scrolling after 100,000 people have already watched. Now, while 100,000 views seem like a lot, that number is nothing when you consider that popular TikTok videos get over one million views in less than a day.